TDS, a provider of business telecom services, turned to Circadian to help them build brand awareness in the Twin Cities market.
Circadian conducted a Brand Rhythm™ Assessment, a comprehensive evaluation of TDS‘s marketing efforts, competitive landscape, product offerings and target audience. This resulted in a Marketing Communications Plan that defined a positioning & messaging strategy for the local market, set promotional objectives, and established a strong marketing budget and calendar.
As a follow-up, Circadian developed and administered a brand awareness survey, aimed at learning how TDS could better engage their customers. From these survey results, we determined the specific product benefits that would most resonate with TDS’s target audience. This laid the groundwork for future promotional efforts.