Trading Vows
Overview
One of Boomerang's partners, Andy Culver, wanted to use his impending nuptials to promote the company. So he turned to Circadian for help developing a unique marketing & public relations campaign to demonstrate the power of barter and increase sales.
We fleshed out a campaign strategy, filming a mini “commercial” for each of the participating companies. We branded the whole thing Trading Vows, built a website to promote the videos, and conducted strategic media outreach that led to numerous television interviews as well as a story on the front page of the Pioneer Press.
“Working with Circadian has been an absolute pleasure. They worked diligently to identify what we wanted to accomplish, who our audience was and how the campaign should be executed.”
—Andy Culver, Principal, Boomerang
