After more than 15 years of making the best windows in the business, Vinylite made the decision to change their name to Vector, in order to better emphasize the precision of their work and the positive direction in which the company is heading. To help them make the transition, the company turned to Circadian to align the new branding with the company’s strong culture of quality and service.
In addition to the new marketing strategy and visual identity, Circadian created an entirely new website that addresses the different data needs of Vector’s distinct audiences: builders, architects and homeowners. Built on a content management system (CMS) for effortless updating, the new site balances exhaustive product details with an easy-to-use interface.