Wasubi is a convenience and “peace-of-mind” application for substitute teachers that relieves chronic stress by breaking the cycle of needing to manually check a website for new teaching assignments.
In addition to their branding, Circadian designed, developed and wrote email marketing for Wasubi aimed at increasing brand interaction and building on the positive emotions customers have for the service. Each email includes a testimonial from a satisfied customer and links for engaging with the brand through social media.